With a population of around 125 million, Japan has the third largest economy in the world. Its land area is about 75 percent mountainous, with a small amount of productive land area, yet it is considered one of the most innovative countries in the world. Despite its recent global technological innovations, it faces a population crisis. In the next 20 years or so, it is expected that about one percent of the Japanese population will be centenarians. This aging population creates many challenges for its political leaders and business managers, but also provides many opportunities for the foreign investor. An executive summary will be provided, outlining the background of the issues surrounding such an undertaking, with a summary of the results, conclusion and recommendations. This paper also presents a foreign market entry business plan for the American product, the iPhone, into the Japanese market.
雑誌名
CHUGOKUGAKUEN Journal
巻
19
ページ
27 - 34
発行年
2020
出版者
中国学園大学/中国短期大学
出版者（英）
Chugokugakuen University / Chugoku Junior College
ISSN
1348-1452
書誌レコードID
AA11806612
権利
中国学園大学/中国短期大学
情報源
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Apple’s iPhone Foreign Market Entry Business Plan into Japan
19_027_034.pdf
(365.4KB)
